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THE IMPORTANCE OF PACKAGING

Packaging is often the most importance and most overlooked aspect of marketing.In the last 10 seconds before the purchasing decision,consumers view packaging as a motivation to buy

Research on good reflects several rules-of-thumb.First,good packaging reflects the condition in which it will be sold.

    Second,unique shapes,structures and delivery systems help differentiateproducts for competitors.The reason is that research has founded that good packaging contributes to convinience customer satisfaction

      Thirly,packaging should include the brand`s personality with branding and charactors.Customers need simpilicity in messageing due to many conflicting messages,comopeting products like private lable,and complicated products.Good packaging often reflects simple brand values and products claims.

Fourth,packaging needs to highlight compelling and believable claims on product differences.

Fifth,direct comparisons to competitor product can be effective.

Sixth,packaging is read not up and down,but at the left and rigth corners of packaging

Seventh,effective packaging can target"Rejuveniles"who are middle aged young at heart and somewhat nostalgic.This packaging is more kid-like,similar to toys and has bright graphics.

Eight,for packaging products have a good packing machine is necessary.with a good packing machine you can packaging your products shapely.